True Sounds of America
The Effects of the Gilded Age Upon Modern Times
Consumerism is a product of our Nation’s introduction to Capitalism. Corporations grew, franchises developed, and money increased but all at the expense of those who labored. Although in the US, we have rid ourselves of these sweatshop conditions, our corporations have learned to simply EXPORT them. We asked ourselves one question – “Do we control corporations or do they control us?”
To put the power back into the consumers’ hands, we designed a Spoof Ad that markets the “truth” about the manufacturing brand. We wanted to create a powerful ad that, for once, has the consumer controlling the corporation.
Consumerism is a product of our Nation’s introduction to Capitalism. Corporations grew, franchises developed, and money increased but all at the expense of those who labored. Although in the US, we have rid ourselves of these sweatshop conditions, our corporations have learned to simply EXPORT them. We asked ourselves one question – “Do we control corporations or do they control us?”
To put the power back into the consumers’ hands, we designed a Spoof Ad that markets the “truth” about the manufacturing brand. We wanted to create a powerful ad that, for once, has the consumer controlling the corporation.
For this project we recreated this L'Oreal ad by taking pieces and parts of their ad ideas and showing the true effects of their products.
Artist Statement
L’Oreal, more like N’Oreal
By: Becca and Graciella
Are you really okay with putting L’Oreal products on your face and in your hair? Would you be alright with your kid having a rash and trouble breathing just from their shampoo? The chemical formaldehyde in L’Oreal kids bath products, increase skin sensitivity and irritate nasal and respiratory passages in 23 out of 28 kids, stated the Campaign for Safe Cosmetics. So hopefully your kid is 1 of the 5 that isn’t harmed but the other 23 will have a different reaction. Not only is L’Oreal unsafe for kids, it harms animals too. L’Oreal is based in Europe so originally animal testing was mandatory with all ingredients for unfinished products. Because of the law, they can say they haven’t tested any finished products on animals because they only test ingredients. In 2013, Europe finally passed a law saying that products with animal testing cannot be sold in Europe. This makes it possible for L’Oreal to still sell in other countries their animal tested products. Another loophole they use is, they don’t have to specify what certain ingredients are because they can call them a fragrance. This is because companies don’t want to give away their secret ingredients but this can be very harmful to the consumer. If you thought this was bad enough, look at their lawsuits. A lawsuit claimed that L’Oreal knowingly sold products with potentially carcinogenic (potential to cause cancer) chemicals, risks to reproduction, and false advertising in South America and Europe. They also were sued because of their racist employment practices. There was a memo at the company saying only white women could be hired for Garnier, a sub company of L’Oreal, in Paris. Another lawsuit that brought light to the company’s false advertisement was with Garnier Fructis Sleek and Shine Anti-Frizz Serum. This hair care product contained cyclopentasiloxane and dimethiconol, which are both flammable. A teenager that used this product experienced this lie by suffering significant burns to her face and scalp. If that isn’t enough to scare you away from not only looking and searching up the ingredients listed but to just stop using all L’Oreal’s products and their subsidiary's products, then I don’t know what is.
L’Oreal, more like N’Oreal
By: Becca and Graciella
Are you really okay with putting L’Oreal products on your face and in your hair? Would you be alright with your kid having a rash and trouble breathing just from their shampoo? The chemical formaldehyde in L’Oreal kids bath products, increase skin sensitivity and irritate nasal and respiratory passages in 23 out of 28 kids, stated the Campaign for Safe Cosmetics. So hopefully your kid is 1 of the 5 that isn’t harmed but the other 23 will have a different reaction. Not only is L’Oreal unsafe for kids, it harms animals too. L’Oreal is based in Europe so originally animal testing was mandatory with all ingredients for unfinished products. Because of the law, they can say they haven’t tested any finished products on animals because they only test ingredients. In 2013, Europe finally passed a law saying that products with animal testing cannot be sold in Europe. This makes it possible for L’Oreal to still sell in other countries their animal tested products. Another loophole they use is, they don’t have to specify what certain ingredients are because they can call them a fragrance. This is because companies don’t want to give away their secret ingredients but this can be very harmful to the consumer. If you thought this was bad enough, look at their lawsuits. A lawsuit claimed that L’Oreal knowingly sold products with potentially carcinogenic (potential to cause cancer) chemicals, risks to reproduction, and false advertising in South America and Europe. They also were sued because of their racist employment practices. There was a memo at the company saying only white women could be hired for Garnier, a sub company of L’Oreal, in Paris. Another lawsuit that brought light to the company’s false advertisement was with Garnier Fructis Sleek and Shine Anti-Frizz Serum. This hair care product contained cyclopentasiloxane and dimethiconol, which are both flammable. A teenager that used this product experienced this lie by suffering significant burns to her face and scalp. If that isn’t enough to scare you away from not only looking and searching up the ingredients listed but to just stop using all L’Oreal’s products and their subsidiary's products, then I don’t know what is.